AI automation · systems · growth ops

I build better systems for how work gets done.

I’m Joseph Lei. I bring an IT and Marketing background to the automation tools, creative workflows, and independent businesses I build.

Explore case studies ↓View résumé ↗
SYSTEMS / STUDIO
AUTOMATE
MAKE → MEASURE → IMPROVE
Focus AI automation & technical solutions
Creative ops ~17.5M combined views*
Approach Build practical, measurable workflows
Find the work that fits

Explore by discipline.

Different challenges. A practical approach.
Choose a category to see the work behind it.

Independent projects & ventures

Useful systems.
Visible results.

Tools and workflows I’ve built independently around real operational bottlenecks. My employment experience is listed separately below.

*Combined views from two 90-day Instagram and Facebook account snapshots—not unique reach or monthly totals. Organic distribution is user-confirmed. Each case study distinguishes supplied evidence from reported outcomes and pending documentation.

How I work

Build the loop,
not just the tool.

The strongest workflows connect a real problem, a usable solution, and feedback that improves the next pass.

01

Map the friction

Identify manual work, handoffs, repeated decisions, and the data that actually matters.

02

Design the smallest useful system

Use automation, APIs, AI, or clear operating procedures—whatever solves the bottleneck cleanly.

03

Make it easy to operate

Prioritize understandable flows, sensible fallbacks, and workflows that survive beyond a demo.

04

Measure & iterate

Capture the outcomes that matter; quantify impact when the evidence is ready.

Professional experience

The employment side
of my experience.

IT service delivery, application support, and automation—alongside the independent work I build outside these roles.

I’m Joseph Lei, based in Brooklyn, New York. My professional work connects technical systems with the people using them, from enterprise support to onboarding and workflow improvements.

View full résumé
Power AutomatePowerShellSQLIT Service DeliveryAPIsGenerative AIMicrosoft 365Creative OpsProcess Design
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ApolloID

Information Technology Growth Strategist

New York, NY

  • Supported ticketing, purchasing, and client-facing web and mobile applications with event and venue partners.
  • Used SQL to maintain customer database systems and inform support strategies.
  • Contributed application feedback and testing, plus account provisioning and onboarding/offboarding support.
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Endeavor

Information Technology Service Delivery

New York, NY

  • Provided service-desk, hardware, workstation, and AV support across business units.
  • Built PowerShell automation for Active Directory provisioning, group management, and permission auditing.
  • Configured Teams and SharePoint for seven ERGs, used Power Automate for communications, and supported Copilot solutions, training, and knowledge bases.
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AmNotify

Technical Support Administrator

Hybrid / New York, NY

  • Managed member support for a subscription community through Zendesk, Teams, Slack, and Discord.
  • Created software guides and documentation to help members use technical tools.
  • Guided members through AWS EC2 setup and worked with marketing and sales on customer-feedback insights.
Open to opportunities · Joseph Lei

Let’s make the work flow better.

For roles in automation, IT operations, systems, and technical solutions—or a closer look at one of my projects.

Email Joseph LinkedIn View résumé
Josephlei777@gmail.com

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Problem

What I built

Tools

    Outcome

    This case-study format is designed for easy expansion as project details are confirmed.